Effective Date: 1st January 2026

1. Introduction

Bella Ling Ltd (“Bella Ling”, “we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and share personal information when you visit www.bella-ling.com, use our services, or make a purchase. It complies with applicable data protection laws, including UK/EU GDPR and the California Consumer Privacy Act (CCPA).

2. Personal Information We Collect

Device Information

We collect IP address, browser type, time zone, and site interaction data to operate, analyse, and improve our website.

Collected via: cookies, log files, web beacons, pixels

Shared with: Shopify, Google Analytics, Meta (Facebook/Instagram)

Order & Transaction Information

We collect your name, billing and shipping address, contact details, and payment information to process orders, prevent fraud, arrange delivery, and communicate with you.

Collected via: secure checkout forms

Shared with: Shopify, Stripe, PayPal, Royal Mail, DHL

Customer Support Information

We collect correspondence, enquiries, and relevant order history to provide customer support and improve our services.

Shared with: Bella Ling internal teams only

3. Age Restrictions

Our services are intended for individuals aged 16 or over. We do not knowingly collect data from children. Parents or guardians should contact us if a child has provided personal information.

4. How We Use Your Information

We use personal data to:

• Fulfil and deliver orders
• Communicate service and order updates
• Provide customer support
• Detect and prevent fraud
• Improve website performance
• Personalise marketing and promotions (where consent is provided)

5. Sharing of Personal Information

We share personal information only with trusted third parties necessary to operate our business:

• Ecommerce platform: Shopify
• Payment processors: Stripe, PayPal
• Logistics partners: Royal Mail, DHL
• Marketing & analytics: Google, Meta, Klaviyo

We may also disclose information where legally required or to protect our rights and operations.

6. Behavioural Advertising

We use cookies and tracking technologies to provide relevant advertising. You may opt out through:

• Google Ad Settings
• Facebook Ad Preferences
• Digital Advertising Alliance (DAA)

7. Your Data Protection Rights

EU/UK Residents (GDPR)

You have the right to access, correct, delete, restrict, or object to processing of your data, request data portability, and lodge a complaint with a supervisory authority.

California Residents (CCPA)

You may request access to, correction or deletion of your data, opt out of data selling (where applicable), and appoint an authorised agent.

8. Data Retention

We retain personal data only as long as necessary to fulfil contractual, legal, and operational requirements. You may request data deletion at any time.

9. Cookies

Cookies help improve site functionality and analyse usage. You may manage cookies through your browser settings; disabling cookies may affect site performance.

10. Automated Decision-Making

We do not engage in fully automated decision-making. Limited automated fraud prevention may be applied by Shopify.

11. Policy Updates

This Privacy Policy may be updated periodically. Any changes will be posted on this page with a revised effective date.

12. Contact Us

For questions or to exercise your data rights, contact:

Bella Ling Ltd
51 Beauchamp Place
London SW3 1NY
United Kingdom
📧 bellaling@bella-ling.com